Upshift Social Agency was founded by ex-Anomaly NY creatives Jordan Aucella and Nicholas Aucella. Raised in Connecticut and sharpened by 15+ years in New York City advertising, they built their careers inside high-performance brand environments. The work demanded strategy, positioning, campaign thinking, cross-channel execution, and the ability to produce marketing that delivered measurable business outcomes.

At Anomaly NY, Jordan and Nicholas worked on major social and campaign work for brands including Chevrolet, Starbucks, Target, and Kinder. That meant more than producing content. It meant helping build the strategic direction behind campaigns, shaping the creative systems that kept brands moving consistently across channels, and developing work strong enough to earn deeper client investment.

That experience shaped the way they built Upshift Social Agency.

They saw firsthand that isolated deliverables do not create strong marketing. It comes from a system. Clear positioning. Strong messaging. High-quality content. Consistent distribution. Paid amplification. Constant optimization. The companies that win are not simply the ones producing attractive creative. They are the ones building repeatable content and distribution engines that keep the brand visible, credible, and commercially effective over time.

This is the standard Upshift Social brings to established businesses.

Upshift Social was built to help companies that already have substance behind their name, but need a more modern and effective way to present it to the market. Helping established businesses translate their reputation into stronger digital visibility, stronger perception, and stronger growth.